With countless emails flooding your customer’s inboxes daily, it can seem like an insurmountable task…
The key goal for all business websites is to attract as many visitors as possible. However, not many business owners remember to cater their website to those with special needs and disabilities. To make sure your website is accessible for everyone on the internet, here are a few tips to consider.
Be mindful of your colour choices
Colour is often viewed as a major contributor to making a website visually appealing. However, not all people have the privilege to distinguish between colours, or may find it difficult to read texts over certain colours. It is therefore important to be mindful of the colours you choose to use on your website as well as the contrast levels between your text and background colours. For example, red-green colour deficiency is most common among individuals experiencing colour blindness so it is best to avoid using such colours on your website altogether. Using visual cues such as asterisks and question marks can also be helpful in separating content otherwise divided by colour.
Ensure your website is keyboard and mobile-friendly
Not all of your website’s visitors are going to be on a computer, so it is important to make sure your website is both keyboard and mobile friendly. Keyboard-only navigation means that all of the content, links and pages on your website can be accessed without a mouse, often using the ‘tab’ key. It is also important to accommodate mobile users and make sure your website can shrink down to the vertical, zooming and pinching format while also retaining its functionality.
Include alternative text for images
Visitors may prefer to read text over viewing images on your website due to a number of reasons, such as slow internet connection, image-blocking browsers or users who are sight-impaired. To satisfy such audiences, consider providing descriptive alternative texts in place of images to convey the same message to those who cannot see them. Alternative text is especially important in cases where your image acts as a page link or is integral to the content on your website.
Make sure your content is structured
A clean and uniform structure is integral to making your website accessible and this can be achieved by using headings to correctly organise your content. Headings can be used to help visitors easily navigate between your content, but it is also important to make sure your headings are visually uniform to prevent confusion between different content pages on your website.